This is where we get to celebrate the launching of a new website, complete with breaking champagne bottles on the bow, marching bands, cutting ribbons, and party hats. It’s also where I get to share a little peek under the covers of why I made the choices and ended up with the final website design.
Announcing: Columbia River Institute of Massage Therapy
This is a new massage therapy school based in Wenatchee, WA (the dry side of the state where the cherries and the wine come from). The client, Annie LeCroix, had a very clear idea of what she wanted and was able to articulate it.
The end result is a great example of what is possible with a Branded Package.
Design Requirements: clean & green
The design brief started with the customer’s logo and color scheme of green and dark gray, keeping the layout clean.
The logo image, which is combines a drawing of the human body with a sense of movement and fun, was incorporated into the header:
I liked the logo so much, I decided to use it as a watermark for the body of the page, which was done in green. To keep this from looking cluttered, the watermark is not repeated.
[tooltip content=”You might call these “columns” – they are the small columns along the side of a website.” url=”” ]Sidebars [/tooltip]on the right were left white and all text was dark gray. We thought this looked a little flat, so an accent color of a complementary burnt orange was added for some contrast. Social media icons, in dark gray, were chsoen from A Life in Pixels Icons.
[tooltip content=”This looks like the item is hovering above the surface and the shadow is dropped below the item” url=”” ]Drop shadows[/tooltip] and inset shadows were added to the main body and sidebars, respectively, to give the appearance of depth. The [tooltip content=”This is the stuff along the bottom, or foot, of the page” url=”” ]footer[/tooltip] was left white.
The final site, Columbia River Institute of Massage Therapy: