Blogging for you small business has a lot of benefits, including being able to answer frequently asked questions like this one: What should you blog about?
That’s one of the questions I’m asked most often by clients. After I’ve created their website and shown them how to use WordPress and write blogs, the first question they ask is:
What do I blog about?
Answer your customer’s questions
Why not answer one of those pre-sale questions with a blog post? Then answer another with a blog post. Then another.
Every time a current or prospective client asks you a question, write a blog post about it.
I know you’re busy working in your business. I’m busy working in my business. And sometimes, we forget to work ON our business. Marketing, however, can only be put off for just so long before you run out of business.
Answering those pesky questions in blog posts is actually marketing, and that’s working ON the business.
What kind of questions should you answer in a blog post?
Pretty much anything except pricing. Here are some common questions the typical business gets.
- What do you use to make your product?
- Is the product safe to use around my pets/kids/food?
- Why do you only sell this in a limited number of colors/configurations?
- Is this made in my country?
- Why does your service take so long?
- What do I need to do?
- Do you have a guarantee?
- How do I use your product/service?
- Are there other things I can do with this?
- What kind of maintenance does this require?
- Do I need special training?
- Where can I find manuals/training videos/instructions?
- What other add-ons do you recommend?
- Will this hurt?
- Am I too young/old/fat/skinny/tall/short for this?
- Can I give this as a gift?
- How do I give this as a gift?
- Where do you ship?
- What is your service area?
Variations on these questions can be used for products, services, big business, local business, art, education, and even web design.
The more questions you can answer, the fewer resistances your customer will have to purchasing.
Or, you’ll weed out the customers that won’t be a good fit for you. Those poorly fitting customers are only going to end up unhappy and making your work day less enjoyable.
Using the list I provided as inspiration, take 15 minutes right now and come up with as many customer questions as you can think of. Save them as a document, spreadsheet, note, or just tape a written list to your wall. But save that list of questions.
This week, pick the first question and write a blog post that answers that question.
Did writing that post make you think of more questions? Let me know.
